#GivingTuesday12. November 2015.
Now in its fourth year, #GivingTuesday is a global day of giving fueled by the power of social media and collaboration. Observed on the Tuesday following Thanksgiving (in the U.S.) and the widely recognized shopping events Black Friday and Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving. Since its inaugural year in 2012, #GivingTuesday has become a movement that celebrates and supports giving and philanthropy with events throughout the year and a growing catalog of resources.
Background – What is #GivingTuesday?
Created by 92nd Street Y — a cultural center in New York City that, since 1874, has been bringing people together around the values of service and giving back — #GivingTuesday connects diverse groups of individuals, communities and organizations around the world for one common purpose: to celebrate and encourage giving. A team of influencers and founding partners joined forces — collaborating across sectors, offering expertise and working tirelessly — to launch #GivingTuesday and have continued to shape, grow and strengthen the movement.
The Big Ideas Behind #GivingTuesday
#GivingTuesday harnesses the potential of social media and the generosity of people around the world to bring about real change in their communities; it provides a platform for them to encourage the donation of time, resources and talents to address local challenges. It also brings together the collective power of a unique blend of partners — nonprofits, civic organizations, businesses and corporations, as well as families and individuals — to encourage and amplify small acts of kindness.
As a global movement, #GivingTuesday unites countries around the world by sharing the capacity to care for and empower one another.
#GivingTuesday By the Numbers
30,000+ PARTNERS IN 68 COUNTRIES including small businesses, nonprofits, government agencies and major corporations
ESTIMATED 470% INCREASE IN ONLINE donations on the Tuesday after Thanksgiving since its inception in 2012
32.7 MILLION TWITTER IMPRESSIONS and 750,000+ hashtag mentions
15.4 BILLION global impressions in print and social media
40+ CIVIC CAMPAIGNS around the U.S. in cities and communities